Tom Ford’s
Three Rules
Of Fragrance

MR PORTER

Non-fiction

2 minutes

Video commissioning editor

Directed by Jacopo Maria Cinti

Shot by Charlie Goodger

Shot on location in London, 2019

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See it in the MR PORTER Journal

Scent is by far the most evocative of our five senses, and the way we smell can make just as much of an impression – if not more – than the way we look. One man doing more than most to ensure that you make the right impression is Mr Tom Ford. In this short film, the world-renowned designer and fragrance aficionado shares his three most important rules.