Mr P. Reintroducing
Japanese Selvedge Denim
Video commissioning editor
Directed by Kyle Macfadzean
Webby Awards nominee - best Fashion & Beauty video 2020
Shot on location in Okayama, 2019
See it in the MR PORTER Journal
Kurashiki, a historic city in Japan’s Okayama Prefecture, on the lip of the Inland Sea, is about as far as you can get from the American Wild West. For the uninitiated, then, it would seem an unlikely place for MR PORTER’s in-house brand Mr P. to turn to in search of that most American article of clothing: a pair of jeans. But that’s exactly what we did.