Mr P. Reintroducing
Japanese Selvedge Denim

MR PORTER

Non-fiction

6 minutes

Video commissioning editor

Directed by Kyle Macfadzean

Webby Awards nominee - best Fashion & Beauty video 2020

Shot on location in Okayama, 2019

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See it in the MR PORTER Journal

Kurashiki, a historic city in Japan’s Okayama Prefecture, on the lip of the Inland Sea, is about as far as you can get from the American Wild West. For the uninitiated, then, it would seem an unlikely place for MR PORTER’s in-house brand Mr P. to turn to in search of that most American article of clothing: a pair of jeans. But that’s exactly what we did.