Video Commissioning Editor
Director: Jacopo Maria Cinti
Scent is by far the most evocative of our five senses, and the way we smell can make just as much of an impression – if not more – than the way we look. One man doing more than most to ensure that you make the right impression is Mr Tom Ford. In this short film, the world-renowned designer and fragrance aficionado shares his three most important rules.